Bmw Case Study - 12111 Words

BMW: The Power of Image. Ellie Pugh, 369732 Interior Design, 2009. BMWBMWBMWBMWBMWBMW Abstract. Title: Author: Hemis number: Tutor: Date: BMW: The Power of Design. Ellie Pugh. 369732. Heather Coleman. January 2009. To most consumers BMW is simply, a vehicle manufacturer. Is this company another faceless corporation whose only priority is to make its millions? Or have BMW spent the ninety years of their existence building a solid reputation based on quality? This dissertation will aim to investigate these questions by exploring the different and maybe in some cases, unknown elements of BMW. I will be touching upon the history of the company and how it has shaped the organisation through its design, architecture,†¦show more content†¦Figure 31. Film still, taken from a BMW television advert, 2003. Figure 32. The BMW brand, first created in 1917. Figure 33. James Bond with his BMW Z8 in GoldenEye, 1995. Figure 34. James Bond with his BMW R1200 in Tomorrow Never Dies, 1997. Figure 35. BMW Dealerships (Snows of Portsmouth). Figure 36. BMW Dealerships (Snows of Portsmouth). Figure 37. BMW Dealerships (Snows of Portsmouth). Figure 38. BMW Dealerships (Snows of Portsmouth). Figure 39. BMW Deal erships (Snows of Portsmouth). Figure 40. BMW Dealerships (Snows of Portsmouth). Figure 41. BMW Dealerships (Snows of Portsmouth). vi List of Illustrations. Cover Images. Authors own, taken November 19th 2008. Figure 1. BMW Website Image, retrieved December 5th 2008. Figure 2. BMW Website Image, retrieved December 5th 2008. Figure 3. BMW Art Car, designed by Alexander Calder, 1976. Figure 4. BMW Art Car, designed by Alexander Calder, 1976. Figure 5. BMW Headquarters Building, Munich, 1972. Figure 6. BMW Headquarters Building, Munich, 1972. Figure 7. BMW Central Building, Leipzig, East Germany, 2005. Figure 8. BMW Welt, Munich, 2006. Figure 9. Travel case from the BMW Accessory line. Figure 10. Key ring from the BMW Accessory line. Figure 11. BMW Welt, Munich, 2006. Figure 12. BMW Welt, Munich, 2006. Figure 13. Interior of BMW Welt ‘Double Cone’. Figure 14. Interior of BMW Welt, specifically BMW Premiere area. Figure 15. BMW Central Building, Leipzig, East Germany, 2005. FigureShow MoreRelatedBmw Case Study809 Words   |  4 PagesCase Study: BMW BMW is the ultimate driving machine. Manufactured by the German company, Bayerische Motoren Werke AG, BMW stands for both performance and luxury. The company was founded in 1916 as an aircraftengine manufacturer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century, and today it is an internationally respected company and brand with â‚ ¬53 billion (about $76 billion) in revenues in 2008. 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